Custom Banner Ads

Dimensions: 468 x 60 pixels.
File Type: .JPG, .GIF or .PNG
  file only (.GIF file may be static
  or animated). Send animated
  files by email attachment. No
  extreme animation, Flash,
  Rich Media, or .SWF files.
File Size: 15KB maximum.
Location:  Any section may be
  specified, by category or by all
  sections (run-of-site), and ad
  will be rotated across all pages
  in the specified section(s).
Position: Banner ads may be
  shown in any one of three
  positions on the page: Top,
  Middle or Bottom, at random.
 
Cost: Creation of static banner is
  $45, animated banner is $90, if
  graphic not provided with order.

See Example Graphics
 

Premium Display Ads

Dimensions: 460 x 400 pixels.
  Height may be less than 400.
  Smaller width will be centered.
File Type: .JPG, .GIF or .PNG
  file only. No animation, Flash,
  Rich Media, or .SWF files.
File Size: 85KB maximum.
Location:  Any page may be
  specified. Content of ad must
  be suitable for Topic of page.
Position: Display ads are shown
  above all Enhanced Listings,
  by date of order, earliest first.
Content: Composite graphic of
  any combination of photos,
  logos, and text. No limitations
  on fonts or color are imposed.

Cost: Creation of graphic is $60,
  if not provided with order.

See Example Graphics
 

Enhanced Listings

Dimensions: One column wide.
  May contain one logo or photo
  200w x 150h pixels maximum.
File Type: .JPG, .GIF or .PNG
  file only. No animation, Flash,
  Rich Media, or .SWF files.
File Size: 12KB maximum.
Location:  Any page may be
  specified. Content of ad must
  be suitable for Topic of page.
Position: Enhanced Listings are
  shown below Display Ads, by
  date of order, earliest first, and
  grouped by city alphabetically.
Content: Graphic may be any
  logo or photograph relevant to
  the business advertised.

Cost: No added cost for setup of
  website logo or photo in listing.